Trust Agents: Using The Web To Build Influence, Improve Reputation, And Earn Trust (Revised And Updated)(ISBN=9780470635490) pmlz 2025 pdf 下载 kindle mobi docx 百度云

　　Today's online influencers are Web natives who trade in trust,

reputation, and relationships, using social media to accrue the

influence that builds up or brings down businesses online. In

Trust Agents, two social media veterans show you how to tap

into the power of social networks to build your brand's influence,

reputation, and, of course, profits.

In this revised paperback version, learn how businesses are

using the latest online social tools to build networks of influence

and how you can use those networks to positively impact your

business. Combining high-level theory and practical actions, this

guide delivers actionable steps and case studies that show how

social media can positively impact your business.

Acknowledgments.

Introduction.

1. Trust, Social Capital, and Media.

2. Make Your Own Game.

3. One of Us.

4. The Archimedes Effect.

5. Agent Zero.

6. Human Artist.

7. Build an Army.

8. The Trust Agent.

9. What's Next.

Index.

　　Chris Brogan is a leadingauthority on blogs,

highly ranked by Technorati.com. With over ten years of blogging

and media making under his belt, Chris is one of the most widely

read and respected bloggers on social software and methods out

there today.

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　　The "New York Times" and "Wall Street Journal" bestseller is

now in a new, updated paperback edition. Two social media veterans

show readers how to tap into the power of social networks to build

their brand's influence, reputation, and, of course, profits.